It’s not just the general election that’s been pulling in the votes from the general public.

We’re delighted to reveal that we’ve now collected over 300 5-star Google Reviews. Whether or not that means that we’re the best Guildford mortgage broker isn’t for us to say. That is an incredibly bold statement to make, after all. Fortunately for us, though, it seems as though we don’t need to say anything; our clients are saying it for us.

Google Reviews are incredibly important – for all businesses. They’re a key validator. A ringing endorsement. And a general thumbs up for a company. And now that we’ve reached over 300 5-star reviews (305 to be exact), we have to say that we’re pretty proud of ourselves.

Although it’s very difficult – if not impossible – to determine who the best mortgage broker in Guildford really is, Google Reviews have undoubtedly become a good indicator of service quality.

But let’s look at what actually makes a mortgage broker a good mortgage broker.

An emotional investment

For most people, getting a mortgage often marks a huge life transition.

It might be that a person is buying their first ever house. Or it might be that someone is moving up the property ladder to accommodate a family. Regardless of the reason or life stage, applying for a mortgage is often tied to an exciting but also stressful moment in one’s life. As a result, the process needs to be handled with care.

Of course, there are the ‘nuts and bolts’ involved in any application process that must be managed effectively. And this should be high on the list of priorities when finding a good mortgage broker.

Can the broker you choose take an application from start to finish? Can they establish critical information from the applicant in order to maximise their borrowing levels? Can they access the best mortgage deals in the UK? These are all valid questions that you should be able to answer before choosing a mortgage broker.

However, there is more to it than that.

Calm within chaos

As is often the case, it isn’t just about what is done, but how it’s done. Process is important, of course. But so too is the accompanying experience. A 5-star Google Review we recently received sums this up quite nicely:

“Absolutely brilliant experience, one of the few elements of calm and structure in an otherwise chaotic experience of moving house. I will absolutely be using Complete Mortgages again when it comes time to renew, and I have since recommended them to multiple people, at least two of whom have taken out mortgages with them.”

Christopher Ashcroft, June 2024

Another of our clients touches on this in her review, too:

“Working with Jo on our remortgage has been the least stressful, most well communicated and thorough experience we have had. We have felt like the top priority from day one and Jo has worked so hard to not only get us the absolute best to deal but to ensure that all involved parties communicated well and kept the process moving. Thank you!”

Laura Roper, April 2024

We may or may not have the best Surrey mortgage brokers working at Complete Mortgages, but with reviews like this we certainly feel like we’re doing something right. Our advice, then, when choosing a mortgage broker is twofold.

Firstly, make sure that they’re up to the job, which you can establish following a little research. Are their Google Reviews glowing, or are they mediocre (if they even have any at all – some still don’t!)? Have they won mortgage broker awards? And do they have access to a comprehensive panel of lenders and mortgage products?

Secondly, you need to make sure that they’re able to remain calm, supportive and have the ability to steady the ship during what can often be choppy waters.

Alternatively, you could just read our Google Reviews and contact our team of Guildford mortgage advisers.

Need first-class mortgage advice? If so, contact our team of Guildford mortgage brokers on 01483 238280 or e-mail info@complete-mortgages.co.uk.